In internet security phishing refers to a cyber attack where criminals identify themselves fraudulently as a company you do business with through emails, on websites or even through hacked software. An attacker will illegally brand their website or correspondence, possibly with a large corporations branding, and solicit information that can be used during an authentication process. Phishing is a play on the word fishing because hackers are baiting the victim into divulging confidential information which could be used for data breaches. Due to phishing attacks companies will add a warning to any information sent to customers or during login which disclaims anyone from or associated with the business asking for private data.